| A famous motto of the Saab corporation “Born from jets” reflects in some way the history of the first Saab automobile creation. It was manufactured by sixteen airplane engineers and so was based on the airplane design. The significance of a slogan is that the quality and reliability of Saab vehicles may be compared to the quality and reliability of airplanes. Nowadays Saab automobiles production is a prerogative of General Motors (GM), but Saab aeroplane subdivision is still governed by the Swedish Saab company. So let us take an excursus into the history of Saab corporation.
The brand Saab made its appearance in 1937 with the designing of aeroplanes for the Swedish Air Force. From this point onwards it has focused on building military aircrafts, including fighter jets for NATO. Due to their high quality Saab jets were recognized all over the world.
Since 1949 Saab experts have been involved in the manufacture of well-engineered cars. The distinctive feature of Saab cars consists in the aerodynamic design that in of great help in fuel economy. This distinctive feature is observed in every Saab model. Safety is one of principal priorities of Saab automobiles. The experts of this corporation use the latest technological advances to make their cars reliable and modern. Among such innovations there are: self-repairing bumpers, self-cleaning headlights, turbo charged engines, air filters and so on.
In 1980s because of the global economy growth and the spread of multinational corporations the Saab company confronted with difficulties in keeping its position on the marketplace. This resulted in the separation of the Saab car division and its selling to a number of investors. The main investor has become General Motors company that possesses 50% of the shares.
The range of Saab models has lately been supplemented with the first sport utility vehicle (SUV). All the models are regularly updated in correspondence with the demands of the market. But still, there are argues about growing impact of General Motors company. Numerous discussions are led concerning the ability of Saab to maintain its uniqueness and to compete with such celebrated European makes as Mercedes, BMW and Volvo.
In spite of all these facts the amateurs of Saab cars do not lose hope that its airplane heritage will help them to create unique and reliable cars. |
