| Second part of "Animation/ Multimedia Education in India"
Is India the animation hub?
A recent study on the animation industry by NASSCOM shows that the global animation production market is set for major growth. The study, which is based on multiple statistical projections on the market, from segments such as industry sources, Pixel Inc. and Arthur Andersen (Study on the Entertainment and Media sector) forecasts that the global animation market will generate revenues worth US$ 80-90 billion by 2012. Total animation production by Indian producers meanwhile is expected to touch US$2.0 billion by 2012 (Arthur Andersen’s study on the Entertainment and Media sector).
India is gradually positioning itself as a significant provider of animation production services. The country’s strengths and edge in the market include the following:
A vast base of English speaking manpower: animation, which requires a familiarity with the English language, benefits when the work is outsourced to India.
Presence of animation studios: a number of Indian cities already boast hi-tech animation studios which are successfully completing projects from overseas companies. There are at least 12 animation studios in India that are global class with the relevant hardware software and communications infrastructure, experience,
skill sets and consumer profile.
Low cost of animation services: India’s edge in terms of pricing is stated to be unmatched. Compared to countries like US and Canada or even Korea, and the Philippines, the Indian animation costs are the lowest.
India’s large entertainment sector: Owing to a prolific entertainment segment, India has a ready supply of content developers.
Heritage of traditional literature: Indian content developers also have exposure and access to rich heritage of traditional literature. This would offer the potential for content-based partnerships.
The Indian domestic market too is throwing up revenue generation prospects for ICT solutions providers specializing in this market. The requirement by the burgeoning
Indian television segment for animation and special effects related work is also giving a fillip to this segment. Recognizing this potential, a number of Indian software players are turning their attention to animation. Animation studios now dot the country and the industry is also witnessing the arrival of training houses that are dedicated to building skilled manpower for this market. |
